WWF - OneSource Coalition

Creative Direction
Brand Identity
Design

Plastic waste has become commonplace in nature, and as we continue to work on keeping our planet healthy and clean, plastic reuse and recycle are often mismanaged. Fortunately, many organizations, the World Wildlife Fund among them, are innovating in different ways to promote people and countries to manage plastic waste more responsibly.

With this in mind, the WWF reached out to me to develop a brand for their new coalition that embodies all their principles and vision regarding plastic management. The OneSource Coalition envisions a circular future where plastic waste is responsibly managed and where our packaging is responsibly recycled and reused.

→ Visit WWF site
→ Visit OneSource Coalition site

I designed the OneSource Coalition logo to visually represent three key concepts that are essential to the coalition’s mission.

These concepts are humanity represented by three hands, unity by the way they come together into the center, and a reference to the traditional recycling symbol.

fitosophy-wwf-onesource-verticla-horizontal-color

fitosophy-wwf-onesource-color-backgrounds

Brand Colors

I also collaborated with the WWF on designing a comprehensive diagram and social media posts to visually represent their mission and goals regarding plastics in nature.

The diagram was designed to showcase the current state of things (in red), the desired state (in blue), and where the overlap of the two happens (in purple) to clearly illustrate the differences.

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