Blanca

From a saturated industry comes an innovative brand delivering unique flower arrangements coupled with personalized attention. Blanca is an online flower boutique based in Miami, FL. I was hired to guide them from the beginning with a complete brand strategy, naming, branding, creative direction and design.

From a saturated industry comes an innovative brand delivering unique flower arrangements coupled with personalized attention. Blanca is an online flower boutique based in Miami, FL. I was hired to guide them from the beginning with a complete brand strategy, naming, branding, creative direction and design.

Scope

Creative Direction
Brand Strategy
Branding
Design

Website

Blanca_Large Icon

The brand and icon were designed with a minimalist perspective to emphasize the pureness of the name and its story, all represented by an elegant flower and clean modern typography.

Other Projects

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