Saccarello

Art Direction
Animation
Brand Identity
Corporate Identity
Design
Editorial
Photography
UI/UX
Video Production
Web Design & Dev

Saccarello is Miami’s finest sweet bakery, offering a unique variety of exquisite delicacies. Taking classic recipes and revamping them into contemporary masterpieces, Saccarello manages to evoke a multitude of flavors and intense emotions when you take a bite. Created by Pamela Saccarello, a visionary chef, making her dreams of sharing her delicious delicacies with the world come true!

Saccarello hired me to develop their brand from the ground up. I was entrusted with creating their brand and corporate identities, brand positioning, voice, tone, messaging, and strategy. I also developed their website, social media content, videos, animations, product photography, design for their advertising, apparel and goods branding, amongst other things.

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