Homestead-Miami Speedway

In collaboration with WOW MKTG, we created the campaign look for NASCAR’s 2019 Ford Championship Weekend at the Homestead-Miami Speedway. The look was rolled out through traditional media outlets, social media, and a complete take over of the Miami International Airport.

A modern information and communication technology service provider to all countries in Central America, offering innovative telecommunications, infrastructure and digital platforms to their business clients. Century hired me to develop their entire brand, including naming, strategy, design, web design and print and digital assets.

Scope

Design
Art Direction
Animation

Creative Direction & Concept Development
Rony Cinco

The Campaign

The campaign was based around experiencing your senses to the maximum  and expressed by the hashtag #SuperChargeYourSenses.

Social Media & Web

HMS_Instagram_2
HMS_Instagram_1

Traditional Media

HMS_Billboard
HMS_BusShelter_1
HMS_BusShelter_2
HMS_Banner
HMS_BusWrap_1
HMS_Magazine
HMS_Tickets

Miami International Airport

HMS_StreetWelcome
HMS_BaggageClaim
HMS_DoorPosters
HMS_Ticket-Counter-Monitors

Other Projects

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